CASE STUDY

TQ-Group

B2B-Sales made smarter: TQ-Group’s journey to seamless system integration

_Customer needs & 426 Services

TQ-Group, a leading technology service provider and electronics specialist, was looking for a solution to streamline their product sales processes and make their agents' work more efficient. The main challenge was to develop an online shop that would enable agents to create customized product lists based on customers’ specific needs. Additionally, the shop had to seamlessly integrate with existing systems like SAP, Akeneo PIM, and CRM.

Our task as software developers was to deliver a solution that simplifies product configuration while centralizing product data management. Our services included the development of an online shop, the implementation of Akeneo PIM for centralized product information management, and system integration through our 426Connect middleware.

_the Project

The Project

During the project, we successfully connected TQ-Group’s online shops to their existing systems via our middleware 426Connect. This allowed seamless integration with SAP, Akeneo PIM, and CRM, ensuring efficient and error-free sales processes. We developed multiple sales channels for TQ-Group, including the following shops: robodriveshop.tq-group.com, shop.tq-group.com/emobility and embeddedshop.tq-group.com. These shops were built using Shopware 6, a flexible and powerful platform specifically suited for B2B solutions.

To optimize product data management, we implemented Akeneo PIM, enabling centralized maintenance of product information and seamless integration into the online shops. A key highlight of the project was the development of a modular product configurator, allowing agents to create customized product lists based on customer-specific requirements. This not only simplified agents’ workflows but also improved the customer experience by ensuring they found

Ursula Brüning – Head of IT, TQ-Group

"The team at 426 provided us with expert advice, flexible collaboration, and professional implementation of our web shops. The cooperation was characterized by efficiency and deep technical expertise. We consider 426 a reliable and trustworthy partner."

_Technologies

Technologies

426Connect

426Connect is our custom middleware that connects various systems like SAP, CRM, Akeneo PIM, and B2B shops. Acting as a central data hub, it streamlines communication between applications, ensuring smooth, efficient data exchange across your IT landscape. By reducing direct system-to-system connections, 426Connect simplifies integration, optimizes workflows, and enables scalable, future-proof digital solutions.

Shopware 6

Shopware 6 is a modern eCommerce platform designed to meet the complex needs of B2B businesses. With its flexible architecture, it enables highly customized online shops that offer seamless customer experiences, from personalized catalogs to advanced pricing structures. Shopware 6 supports efficient integrations with ERP, CRM, and PIM systems, making it a future-proof solution for digital sales channels that grow with your business.

Akeneo PIM

As proud Akeneo Bronze Partners, we deliver personalized PIM consulting services to transform your unique vision into reality. Recognizing that every business has its own needs, we steer clear of generic solutions. Through close collaboration and expert guidance, we empower you to achieve lasting success.

TQ-Group

Founded in 1994 as a small company, TQ-Group has grown to become one of Germany’s largest technology service providers, employing around 2,100 people across 14 locations worldwide. The company offers customized hardware and software solutions, from development to production. With a clear focus on innovation and efficiency, TQ has established itself as a trusted partner for businesses across various industries. The successful completion of this project demonstrates once again TQ’s commitment to developing forward-thinking solutions and advancing their sales processes to the next level.

To the project