CASE STUDY

Kohl

Performance-oriented redesign of Kohl’s online shop

_Customer needs & 426 services

The collaboration between Kohl’s and our team began in 2020 with the redesign of their online shop. The goal: relaunch and update the website with effective and performance-improving changes. The focus of the relaunch was on user experience.

_the Project

The Project

After the analysis and redesign, we improved the e-commerce user experience and made the online store more intuitive and user-friendly for the end customers. We implemented a new graphic design for the entire portal. We also customized the display mode 1:1 pixel by pixel and created various online configurators. For example, we developed a configurator that allows customers to select the juice best suited to their individual needs. Another configurator provides advice on combining drinks with different dishes.

_Technologies

Technologies

Shopware 5

Crafting webshops necessitates a considerable degree of technical adeptness. This very challenge is one that 426 excels at surmounting: an accelerated learning trajectory, adaptable software engineers, and notably, a wealth of experience in multilingual endeavors empower the establishment and amplification of your online emporium. Through years of unceasing programming ventures, we've merited the distinguished Shopware Technology & Gold Partner status, now poised to assume pivotal roles in advancing your personalized digital enterprise.

Kohl

Kohl is a South Tyrolean company that manufactures high-quality apple juice. Strength, energy, valued people and a land that stands for good products are at the heart of the philosophy of the juice manufactory, which produces authentic, genuine and pure products from 8 South Tyrolean apple varieties. The apples are harvested and processed with respect for nature in order to preserve the authenticity of the fruit juice and to guarantee the premium quality of all raw materials.

Discover more