CASE STUDY

Deutscher Ärzteverlag


Tailored software solutions for the leading partner of German medical professionals

_Customer needs & 426 Services
As a renowned medical publishing house, Deutscher Ärzteverlag required a customized solution to optimize its online store, www.praxisbedarf-aerzteverlag.de, for medical professionals. Leveraging our expertise as software developers at 426, we took on this challenge and delivered an innovative solution.

_the Project

The Project

The primary focus of the project was to migrate the existing online shop from Prestashop to Shopware. This step was critical to enhance the performance and scalability of www.praxisbedarf-aerzteverlag.de, while also providing greater customization options for Deutscher Ärzteverlag. We ensured a seamless transition, transferring all data, functionalities, and integrations to the new Shopware system without any disruptions. This migration allowed Deutscher Ärzteverlag to operate its e-commerce platform more efficiently and prepare it for future growth.

Another key element of the project was developing an advanced product editor and configurator. This tailor-made tool enables Deutscher Ärzteverlag's customers to personalize various products, such as stamps, business cards, name badges, and appointment cards. With an intuitive interface, medical professionals can easily customize these products with specific details like names, practice information and other individual preferences. We collaborated closely with the publishing house’s team to meet their exact requirements, ensuring the configurator was fully integrated into the new Shopware platform.

Guido Wierz · Senior Produktmanager, Deutscher Ärzteverlag


"The technical migration and enhancement of our online shop were strategically vital for Deutscher Ärzteverlag. The team at 426 guided us reliably through this process, especially during the critical Go-Live phase, always providing support and expertise. We are very satisfied with the collaboration and happily recommend 426."

_Technologies

Technologies

Shopware 6

Shopware 6 is a flexible, headless e-commerce platform that enables businesses to create customizable, scalable online stores. With advanced features like multi-channel selling, an intuitive admin interface, and a strong plugin ecosystem, Shopware 6 streamlines workflows and enhances the shopping experience. Its open-source nature offers full control and adaptability, making it an ideal choice for businesses looking to grow and innovate.

Deutscher Ärzteverlag

Since 1949, Deutscher Ärzteverlag has been the go-to source for Germany’s medical professionals. Whether it’s access to vital information and medical knowledge, career advancement opportunities, or medical products and training resources, Deutscher Ärzteverlag provides everything doctors need to succeed. Their online store offers a carefully curated selection of products for medical practices, available for quick and easy purchase. From filing cards and small medical devices to practice equipment and specialty items, the shop features more than 4,000 different products tailored to the needs of medical professionals.  


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