CASE STUDY

Cantina Girlan

Digital wine experience: New online presence and event solutions for a traditional South Tyrolean winery

_Customer needs & 426 Services

Catina Girlan aimed for a comprehensive modernization of its digital presence to update both its web shop and corporate site. The existing solution based on WordPress and WooCommerce no longer met the demands of a modern e-commerce platform. The goal was to merge both areas into an integrated, multilingual (Italian, German, English) digital presence. In addition to wine products, the new platform was to offer tours and tastings.

_the Project

The Project

As part of this project, we completely redesigned the website for Catina Girlan and integrated the web shop with the corporate site into a cohesive platform. The new user interface was designed to streamline the purchase of wine products as well as the booking of winery tours and tastings. A highlight of the new web shop is the integrated "Wine Club," an exclusive B2C area that offers personalized deals for the winery's customers. Another key feature is the implementation of an event booking plugin, which allows tours and tastings to be easily booked year-round. Technically, the migration of customer data from WooCommerce to Shopware 6 was a central aspect of the project. The shopping cart was customized to meet the specific needs of the winery, ensuring a smooth ordering process for wines and experiences. The website was designed in three languages (Italian, German, English) to optimally address the winery’s international clientele. In addition to enhanced functionality, the new site features extensive images and videos that vividly showcase the history and tradition of the winery. The modern design and clear structure help authentically and visually present the winery's values.

Marc Pfitscher, Marketing Director, Kellerei Girlan

"The collaboration with 426 has opened up exciting opportunities for innovation and efficiency gains through the development of tailored solutions that meet our constantly evolving needs. Together, we are creating a digital future that places both our goals and the satisfaction of our customers at the center!"

_Technologies

Technologies

Shopware 6

Unleash the potential of Shopware 6 and enhance your e-commerce journey! This state-of-the-art platform provides the essential tools to optimize your online store. With its contemporary design, excellent user experience, and powerful features, Shopware 6 is the ideal solution for elevating your digital storefront.

Catina Girlan

Cantina Girlan boasts a long and storied history. Founded in 1923 by 24 grape growers, the winery is located in a historic farmhouse dating back to the 16th century. Today, around 200 winemaking families cultivate approximately 230 hectares of the best vineyard sites in South Tyrol. Behind the centuries-old walls of the winery, tradition and innovation intertwine: modern cellar technology and optimal storage conditions create the foundation for outstanding wines. Kellerei Girlan is a place where the values of winemaking and a passion for the craft meet modern technologies, enabling them to consistently provide customers with the best quality and unique experiences.

Discover the project