426 services
B2B E-Commerce
_b2b e-commerce
B2B success: user-friendly, efficient, individual
We are familiar with the challenges associated with B2B e-commerce. With the aim of optimising processes, we accompany your digitalisation process and develop the ideal digital solution for your business model. It is important to us to plan user-friendly ordering processes with you and to include complex customer data and individual pricing, in order to increase customer satisfaction and efficiency on both sides.
In order to fully exploit the potential of B2B e-commerce, careful preparations and an extensive planning process are necessary. That is why we reliably assist you in every step up to the launch of your individual shop. We take care of the standardisation of the sales process through ERP, CRM and PIM connection. The collection of detailed user data also supports the strategic development of your company.
_b2b e-Commerce opportunities
Unlocking new opportunities through B2B e-commerce
The development of B2B e-commerce takes more time compared to the B2C sector: requirements are more complex, agreements with customers are individualized, and sales processes are well-established. However, the online business presents significant opportunities, both for existing customers and for accessing new international markets.
Existing customers
- Offering a digital platform with service functionalities
- Increasing customer loyalty
- Optimizing internal processes and reducing costs
- Automating order processing
- Providing real-time individual prices and availabilities
New customers
- Internationalisation & scalability: easier and faster addressing
- Efficient design of the initial contact
- Cost-effective presentation of the comprehensive product range
- Launch targeted campaigns
Process optimisation due to:
_Requirements of a B2B Portal
Essential product data and information such as texts, CAD drawings, manuals, and variant management must always be accessible to customers. To efficiently manage data maintenance efforts, good connectivity and centralized control of data-transmitting systems are crucial. An integrated ERP system within the customer portal ensures the display of more individualized products or current availabilities. Customers can easily determine this information themselves before placing an order. In the future, product ranges will become more complex, and services will play an increasingly important role. Close integration of information will guide them in the right direction.
In the B2B sector, there are typically at least two pricing structures: the list price and individual conditions. Negotiated discount tiers, defined budgets, material surcharges, and marketing promotions add to the complexity of pricing. In our integrated dealer portals, you have centralized control over these aspects directly from your ERP system. You can maintain the relevant data in one place, and they are automatically kept up-to-date in all systems. The management of complex, global shipping costs is also possible in your ERP system and is transparently presented to your customers before placing an order.
The execution of B2B deals often spans globally and involves significant effort. A digital dealer platform, connected to the ERP systems of all subsidiary companies through automated processes, significantly facilitates workflows
